In the face of the great challenge ahead, reducing and mitigating the impact of our activities is something that should be on the agenda of all corporations. Beyond a trend, this goal is a reality that is creating new markets, catalysing innovations and starting to change how societies interact. Every business and every person must commit to this purpose. For MadBlue, reducing and mitigating our footprint is not an option, it is a commitment and an all-encompassing necessity within our organisation.
With this purpose in mind, we want to let you know in a transparent way the CO2 compensation strategy that we are going to carry out to become one more year one of the most planet-friendly festivals in our country.
HOW DO WE MEASURE THE CARBON FOOTPRINT?
At MadBlue we work to MEASURE, REDUCE and COMPENSATE the impact of all our activities, and thus give back to nature the resources we use. To measure the impact we consider the following KPIs:
- Information on the transport patterns of attendees and collaborators.
- Energy consumption data
- Impact of infrastructures used at the Summit
HOW DO WE COMPENSATE FOR THE CO2 GENERATED?
MadBlue is committed to working with Trees4Humanities to compensate the carbon footprint acquired during the different activities of the festival through its reforestation project in rural areas of Africa. Trees4Humanities has developed a biodegradable system that avoids the use of plastics during the deforestation process and adapts to the local community with native species.
Taking advantage of the environment of the areas where banana plantations abound, the dried leaves are used as plant tissue to make the plant pots. This system also makes it possible to offer dignified and secure employment to women at risk of exclusion in the area, achieving a sustainable source of income through the making of these pots, and at present they have managed to generate employment for more than 1,500 women in these areas of Africa.
In this way, we want to raise awareness so that people understand the complexity behind a reforestation project and the importance of taking into account the needs, context and conditions of the land where it is carried out. Trees4Humanity is the perfect way to focus our efforts on offsetting our carbon footprint in both traditional and more technological and innovative ways.
A GREENER FESTIVAL
Last year, MadBlue Summit 2022 was among the festivals distinguished with the prestigious award “A Greener Festival”, an award granted by Greener Future, a non-profit organisation focused on the analysis of the environmental impact of events and festivals during the development of their activities. The award valued, among other things, the effectiveness achieved in reducing the external impact of the facilities and the environmental awareness present throughout the festival.